KOLAB AI· Full Marketing Suite

Confidential · Prepared for Leadership Review · June 2026

Two Brands. One Unfair Advantage. Zero Excuses.

The market window is open. Distribution is in place. Story, proof, and digital demand are the only missing pieces — and those are exactly what we build.

Arroyo TiresAmerican Roadstar Tires

Prepared by Kolab AI — Full Marketing Suite & Category Strategy · MarketingErnie.life · Ernie Manansala

01 · Executive Summary

You're sitting on a major underdeveloped brand opportunity.

Arroyo and American Roadstar already have the two hardest things to buy — real product breadth and real national distribution — and almost none of the things that are cheap to build: story, proof, culture, and digital demand. That is the rare, winnable gap.

The strategic truth

The brand that removes the fear from buying a less-expensive performance tire will own the fastest-growing lane in the category. Right now, nobody owns it cleanly.

What this proposal delivers

Performance credibility

Third-party proof, testing content, and motorsport validation.

Value-performance positioning

Premium confidence at a real-life price. Not cheap. Confident.

Better storytelling

A hero narrative and brand voice for each brand.

Stronger dealer support

The sell-through toolkit installers will actually use.

Motorsports, off-road, tuner culture

Grassroots ambassadors and a SEMA strategy.

Better retail sell-through

Fitment pages, reviews, and marketplace assets.

Stronger social proof

A UGC engine that turns owners into creators.

More digital demand creation

A full paid + search + content system.

Why now

Behavior

Inflation pushed mainstream buyers down-market — and they're staying there.

The wheel

18-inch+ rims are now standard on ordinary SUVs, putting millions into performance-tire territory.

Tariffs

Escalating import duties compress the gap between bottom-tier and premium.

What we do

Eight disciplines. One integrated marketing suite.

Brand Strategy

Content & Creative

Paid Media

Events & Activations

Dealer & Distribution

Digital & SEO

Ambassadors & Influencer

AI & Analytics

02 · Market Landscape

The replacement tire market is quietly reshaping itself in our favor.

337M+

U.S. tire shipments per year (2025–26 record)

80%

Of demand is replacement — where OE loyalty doesn't apply

26%

Of consumers traded down on their most recent purchase

$192

Average price paid per tire — up ~50% vs. 2019

>35%

Lower-tier share of units in 2025 (Tier 4 > Tier 1)

259M

Replacement passenger + light truck units / year

$11B → $22B

EV tire market 2025 → 2030 (~15% CAGR)

86%

Of buyers research online before visiting a dealer

Market dashboard · the numbers that move the lane

U.S. tire shipments / yr337M+

record cycle 2025–26

Replacement market share80%

OE loyalty doesn't apply here

Online research before dealer86%

decision made before the shop

Replacement units / yr259M

passenger + light truck

Lower-tier unit share>35%

Tier 4 > Tier 1 in '25

Trade-down buyers (last purchase)26%

and they're staying

EV tire market 2030E$22B

from $11B '25 (~15% CAGR)

Avg price per tire$192

up ~50% vs. 2019

Seven insights the category isn't acting on

Trade-down buyers still want performance confidence

They want the cheapest tire they can trust — not the cheapest tire.

EVs quietly rewrite the spec sheet

20–30% heavier, faster wear, demand for low rolling resistance — a story neither brand tells.

Off-road is a lifestyle product

A/T and R/T are bought for identity. Aesthetics and capability win, not price.

The decision is made before the shop

65% research online; the installer is only ~20% of the call.

Tariffs compress the gap

As the floor rises, perceived value above the floor wins.

Value-performance is a real lane

Tier 3/4 led monthly unit sales for eight straight months.

The winner removes fear

84% trust online reviews like a personal referral. Proof > claims.

03 · Competitive Brand Audit

The role model: how Atturo built credibility without an ad budget.

A Taiwanese private brand founded in 2009 with the tagline "performance within reach," Atturo positioned itself as ~80–90% of premium performance at 40–50% of the price — then earned credibility through proof, not paid media. SEMA Global Media Awards. Multi-discipline class wins (SCORE, Ultra4, Best in the Desert). First-to-market product hooks. Dealer-margin discipline.

Arroyo and American Roadstar can run this exact loop — with more distribution and a 177K-follower head start Atturo never had.

The white space, in one line

Budget-brand price.
Challenger-brand story.

Where the field sits — and where we enter.

Four tiers. One inflection point. Arroyo and American Roadstar sit on the seam between value and mid-performance — positioned to punch up with distribution already in place.

TIER 1 · PREMIUM

Michelin · Bridgestone · Continental · Goodyear · Pirelli · Dunlop · Yokohama

TIER 2 · MID-PERFORMANCE

Nitto · Toyo · Falken · Hankook · Kumho · BFGoodrich · Mickey Thompson

TIER 3 · CHALLENGER / VALUE ◆ ARROYO · AMERICAN ROADSTAR ◆

Atturo · Nexen · Cooper · General · Mastercraft

TIER 4 · BUDGET

Milestar · Hercules · Lexani · Cosmo · Lionhart · Eldorado · Westlake / Sailun

↑ The pulse marks the entry point — punching up, not down.

The full competitive field

Twenty-plus brands fight for the same shelf. Grouped by tier, every one has a structural weakness Arroyo and American Roadstar can convert into an opening.

Brand	Tier	Positioning	Weakness to exploit
Michelin	Tier 1 Premium	Premium trust benchmark · OE halo	Price ceiling; no emotional pull for trade-down enthusiast
Bridgestone	Tier 1 Premium	Global #1 by revenue · conservative, corporate	Premium pricing, no emotional resonance for enthusiasts
Continental	Tier 1 Premium	OE-dominant · safety-focused · German engineering	Boring brand, zero culture, no community play
Goodyear	Tier 1 Premium	American legacy · Eagle F1 performance halo	Aging brand perception, losing Gen Z entirely
Pirelli	Tier 1 Premium	Luxury performance · F1 supplier	Niche price tier, no trade-down ladder
Dunlop	Tier 1 Premium	Sport heritage · motorcycle crossover	Thin US dealer presence, weak social
Yokohama	Tier 1 Premium	ADVAN racing pedigree · JDM-culture adjacent	Niche awareness, underfunded marketing vs. Toyo
Nitto	Tier 2 Mid-Perf	Mid-premium enthusiast · Driving Line magazine	Premium price leaves room below for same attitude, friendlier price
Toyo	Tier 2 Mid-Perf	Premium Tier 2 · SEMA spectacle, desert racing	Establishment feel; we can win grassroots authenticity
Falken	Tier 2 Mid-Perf	Race-proven value-performance	Modest social engagement; heritage voice, not community
Hankook	Tier 2 Mid-Perf	Korean · F1/Indycar supplier · growing US share	Commoditized perception despite F1 tie-in
Kumho	Tier 2 Mid-Perf	Korean · IMSA / TCR race-proven · price-competitive	Inconsistent brand story, dealer loyalty thin
BFGoodrich	Tier 2 Off-Road	Off-road heritage · KO/KM legends	Premium A/T pricing; vulnerable on value-performance
Mickey Thompson	Tier 2 Off-Road	Extreme off-road · drag/Baja heritage	Narrow lifestyle, weak street-truck story
Atturo	Tier 3 Challenger	Performance within reach	Still niche awareness, ~60K IG — we have more distribution
Nexen	Tier 3 Mid-Value	Korean · value-performance claims	Zero US cultural footprint, dealer unfamiliarity
Cooper	Tier 3 Mainstream	Mainstream A/T · truck-focused · now Goodyear-owned	Absorbed into Goodyear, losing independent identity
General	Tier 3 Mainstream	BFG's budget sibling · Continental-owned	No separate identity, zero culture
Mastercraft	Tier 3 Value	Cooper sub-brand · light-truck focus	Absorbed / neglected identity
Milestar	Tier 4 Value	Value off-road · Patagonia line	No story, no proof, no ambassador program
Hercules	Tier 4 Value	ATD-exclusive · aggressive pricing	Captive distribution limits brand building
Lexani	Tier 4 Value	Luxury-wheel brand extension · lifestyle	Wheel-first brand, tire is an afterthought
Cosmo	Tier 4 Value	Price-first · thin digital presence	No differentiation from any other value brand
Lionhart	Tier 4 Value	Pure price play · no community	Zero brand equity
Eldorado	Tier 4 Value	Deep value · regional footprint	Invisible nationally
Westlake / Sailun	Tier 4 Value	Chinese-manufactured value	Trust gap, no US brand presence

03b · Competitive Positioning Map

The category looks crowded. Up close, it's wide open.

Plotted on the only two axes that matter — price and credibility — the field reveals one unclaimed lane. That's where Arroyo and American Roadstar enter pre-loaded to win.

Our Brands

Direct Competitors

Premium / Luxury

Off-Road Specialists

Value Tier

The white space map

Where competitors crowd

Premium-priced enthusiast (Nitto, Toyo), heritage off-road (BFG, Mickey Thompson), and silent value (Cooper, General, Milestar, Cosmo). Every brand picks one of those three corners and ignores the other two.

Where the seam opens

Credible value-performance with culture and dealer muscle. Tier-3 price with Tier-2 proof, creator energy Nitto and Toyo have outgrown, and the dealer toolkit Atturo can't yet fund. That's the lane Arroyo and American Roadstar enter pre-loaded to own.

03c · Competitive Battle Plan

How we win the lane — brand by brand, channel by channel.

★ Zuck Approved⚔ Maverick StrategyBoardroom Tier · Confidential

Attack

Head-to-head: Nitto & Atturo

Attack Nitto on price-to-performance with creator-led proof — identical lap times at 60% of the cost. Defend against Atturo by out-distributing them at the shop counter.

Flank

Flanking strategy

Win grassroots autocross, regional off-road clubs, drift events, and overland meets with contingency cash, free fitments, and ambassador kits.

Content

Content warfare

Out-publish on YouTube tire tests, TikTok install reels, Reddit AMAs, and Amazon review velocity. 4× cadence, 10× authenticity.

Conquest

Dealer conquest

Take shelf from Falken, Milestar, Cosmo with better margin, counter cards, co-op, SPIFFs, and a dealer portal installers will actually log into.

Speed

Speed-to-proof

500+ verified reviews per hero SKU in 90 days via seeded fitments, post-install QR prompts, and influencer unboxings.

SEMA

SEMA ambush

Skip the booth arms race. Win media day, builder partnerships, off-site driving experiences, and creator content — under 20% of Toyo's floor budget.

Neutralize

Korean mid-tier neutralization

Convert Hankook / Kumho dealers brand-by-brand. Out-story them with builder content; out-margin them at the counter.

Benchmark

Premium proof benchmark

Continental / Bridgestone / Michelin become the yardstick: their credibility becomes our proof copy, their price ceiling becomes our floor.

The bottom line

We don't outspend Nitto, Toyo, or BFGoodrich. We out-position, out-publish, and out-prove them — in the lanes they're too big or too slow to defend.

03d · Why This Works — Proof From the Field

Five engagements. One repeatable playbook.

Five engagements across automotive, motorsport, performance, and consumer brand. Each one a different version of the same problem: great product, underleveraged brand, winnable market. Here is the proof.

Automotive · Global Performance Brand

Garrett Motion

Challenge: A legacy turbo and performance technology business needed to feel modern and consumer-facing in a category dominated by tuners and influencers. Previous agency had stalled.

Action: Built the modern Garrett creative system from the ground up — brand language, performance positioning, always-on social + paid cadence, motorsport activation creative, and regional asset kits deployed globally.

Result: Multi-year global retained partnership. Brand voice and visual system referenced internally as the modern Garrett standard.

“Ernie and his team are equally responsible for the rise of the Garrett brand. Nimble, fresh, and unique.” — Justin T. Ocello, Global Performance Leader · Garrett Motion

Why it matters for Arroyo/Roadstar: Garrett had the product and engineering credibility but no modern brand. Arroyo has the distribution and product. Same gap, same playbook.

Motorsports · Hospitality · 25+ Locations

K1 Speed

Challenge: 25+ indoor kart racing centers with no dedicated social specialist. Content inconsistent, engagement flat, new-racer acquisition relying on word-of-mouth.

Action: Took over national social and digital execution end-to-end. Built a two-tier content system — corporate brand level + location-flex templates. Launched geo-targeted paid acquisition funnels per location.

Result: Measurable lifts in engagement and new-racer acquisition across the network. Scope expanded from local to full national + select global pages.

“Without a dedicated social specialist, EMA stepped in and did not disappoint. As a trusted partner, we endorse Ernie and his team.” — Andrew Palos, Marketing Director · K1 Speed

Why it matters for Arroyo/Roadstar: Arroyo’s 177K Instagram following is underutilized — same problem K1 Speed had. We’ve already solved this at 25+ location scale.

Automotive · Performance Aftermarket · SEMA

IHI Turbo · SEMA Launch

Challenge: IHI had SEMA on the calendar with no cohesive brand, no performance strategy, no usable web presence. Other agencies wanted a year just for the website.

Action: Compressed everything to 90 days. Built a SEMA-ready brand tailored to the actual performance aftermarket buyer — builders, tuners, shops. Shipped the full web overhaul and booth creative on time.

Result: Brand, web, and on-floor presence all launched on the SEMA timeline. Became the go-to creative and strategic relationship for the program going forward.

“We executed and launched a new strategy with market-appropriate branding, and completed an entire website overhaul in just three months.” — Operator quote (anonymized), IHI Turbo program

Why it matters for Arroyo/Roadstar: The 90-day foundation phase in this proposal isn’t hypothetical — we’ve done it at SEMA scale before.

Cycling · Global Consumer Brand

Giant Bicycles

Challenge: Giant was shifting its marketing mix to put more weight on social and paid digital across US and global accounts, but lacked strategic + tactical capacity to do it well in-house.

Action: Defined the new channel mix, audience model, and measurement framework. Took live ownership of US and Global pages — content calendar, creative production, paid media, community. Reported against both brand and sales goals.

Result: Responsibility and ad budget expanded considerably year-over-year. Multi-page scope across US, Global, and additional properties.

“Their services were so effective that we expanded responsibility and ad budget considerably. A trusted partner in helping Giant reach our brand and sales goals.” — Bradley A. Klipping, Sr. Marketing Manager · Giant Bicycles

Why it matters for Arroyo/Roadstar: Giant is the world’s largest bicycle manufacturer. If we can move the needle at that scale, two underdeveloped tire brands are a ready opportunity.

★ The Flagship Engagement

Beverage · Spirits · Full Marketing Suite — National Scale

NEFT Vodka

National launch · 10+ U.S. markets · 15+ international cities · ~$1.7M motorsport portfolio

"NEFT Vodka isn't just another bottle on the shelf. Distilled from the finest grains and pure, clean water, it is defined by an unparalleled smoothness — and a package reminiscent of an oil barrel that signals a rugged, adventurous spirit. Two expressions anchor the line: the Black Barrel and the White Barrel, 750ml at 40% ABV."

[IMAGE: NEFT Black & White Barrel bottles on dark backdrop]

[IMAGE: Formula Drift / motorsport activation]

The Challenge

Brand love, leaky operations

Strong product and passionate fans, but no unified system connecting marketing spend to retail pull-through and ROI.

Fragmented execution

POS, events, brand ambassadors, and agencies all running in parallel without a single source of truth or accountability.

Scale ambition

Mandate to enter 10+ U.S. markets and 15+ international cities through major distributors — without the infrastructure to support it yet.

The Strategy — "PRO" Framework

Penetration

Win marquee accounts and marquee events in each target market; lead with the brand's unique story and oil-barrel identity to earn shelf space and distributor confidence.

Retention

Turn first-time drinkers into super-fans and advocates — bartenders, retailers, hosts — through a rewards ecosystem, experiences, and community.

Optimization

Instrument everything. Track sales, market share, CAC, cost per view — then continuously reallocate spend to what's actually working.

The Operating System — What Was Built

SYS · 01

NEFT Brand Ambassador Academy

Structured, modular, professionally filmed training program turning brand ambassadors into junior field-marketing reps.

SYS · 02

POS & Print Shop System

Replaced ad-hoc POS requests with a Smartsheet-driven intake-to-production workflow feeding Sales, Events, and Brand.

SYS · 03

Agency-of-Record Restructure

Re-architected the roster into clear lanes: Automotive & Lifestyle PR, Wine & Spirits PR, Global / F1, Digital, and Brand DNA.

SYS · 04

CMO Bandwidth Model

Leadership focus allocated: ~35% Ambassadors · ~29% Print/POS · ~14% Sales support · ~11% Events · ~7% Digital · ~4% team.

SYS · 05

Distribution Playbook

National coverage via Southern Glazer's (44 states) + RNDC, Greenlight, Breakthru — distributor + marquee event mapped per city.

SYS · 06

Motorsport & Events Engine

Formula Drift, F1 (Vegas + international), Barrett-Jackson, Luftgekühlt, Worlds Apart, luxury rally, Red Bull national partnership lane.

Documented Results

$814.81

Net DTC sales · Nov 2025 snapshot

Bottles sold direct-to-consumer

States reached via DTC

13 / 6 / 1

Black Barrel · White Barrel · Candle bundle

~$1.7M

Motorsport & event sponsorship portfolio

10+

U.S. target markets mapped

15+

International cities mapped

5+ / 6

Agency lanes restructured · Activation channels

DTC snapshot — a single month of direct e-commerce, not total brand volume. Shown to demonstrate tracking and reporting discipline. DTC states: FL, CA, PA, MN, OR, NC, NY, NJ, MI, KS.

"My job was to be the janitor and the ROI — make every activation run in parallel, tie everything back to retail pull-through, and instrument the whole machine so we could see what was working and double down."
Ernie Manansala · Full Marketing Suite Lead · NEFT Vodka

Why it matters for Arroyo / American Roadstar

NEFT had the product, the story, and the distribution relationships — but needed the operating system to scale. Arroyo and American Roadstar are in the same position. The PRO framework (Penetration · Retention · Optimization), the ambassador academy, the POS print system, the agency restructure, the distribution playbook — every system built for NEFT translates directly to a tire brand entering new markets with dealer channels, events, and a brand that needs to prove itself at the point of sale. Same playbook, applied to rubber.

We don't pitch this category cold. We live in it.

04 · Brand Diagnosis

This isn't a turnaround. It's an activation.

Arroyo

✓ Full-line catalog, strong Tamarock off-road ladder
✓ ~177K Instagram followers — real audience
✓ MLB, UFC, YouTube ambassadors already in place
✓ National WTD distribution
— No fitment tool, dealer locator, blog, or EV story
— No third-party testing or proof bank

American Roadstar

— No distinct positioning, audience, or reason to exist
— Site literally reuses Arroyo copy + placeholder image names
— URL collision (americanroadstartires.com redirects to Sentury)
— No ambassadors, thin reviews
✓ Easiest early win in the entire proposal

The most damaging finding

American Roadstar's homepage hero image filename is literally ARROYO_ULTRA_SPORT_AS_1.webp. Other product images use placeholder filenames like 5555555555.png. To leadership this is a one-week fix. Strategically, it's a flashing signal — and the fastest credibility win available.

05 · Growth Strategy

A 12-month plan in four phases.

12-month roadmap

Day 1

Day 30

Day 90

Month 6

Month 12

Foundation

Demand Creation

Category Ownership

Scale

Phase 1 · Days 1–30

Foundation

Positioning lock, website fixes, content calendar, dealer audit, KPI dashboard.

Phase 2 · Days 31–90

Demand Creation

Paid social, Google Search, YouTube testing series, UGC creators, marketplace reviews.

Phase 3 · Months 4–6

Category Ownership

UHP, off-road, and EV campaigns. SEMA presence. Grassroots motorsport.

Phase 4 · Months 7–12

Scale

National dealer growth, retail partnerships, fleet, AI dealer portal.

05b · 120-Day Scope of Work

The first 120 days, on a single page.

Four phases. Eight deliverables each. One milestone per phase. No fog, no scope creep, no "we'll get to it" — every 30 days closes with a visible win.

Day 1

Day 30

Day 60

Day 90

Days 1–30

Days 31–60

Days 61–90

Days 91–120

Phase 1

8deliverables

✓ FOUNDATION LOCKED

Phase 2

8deliverables

✓ STOREFRONT LIVE

Phase 3

8deliverables

✓ DEMAND LIVE

Phase 4

8deliverables

✓ SEMA READY + SCALE INITIATED

32 total deliverables · 8 per 30-day phase · zero scope creep

Phase 1 · Days 1–30

Foundation

▸Positioning lock: "Why Arroyo" + "Why American Roadstar" split docs
▸Brand voice + messaging architecture for both brands
▸Full website audit + priority fix list (American Roadstar critical)
▸Content calendar: 90-day editorial plan
▸Dealer network audit: top 50 WTD accounts reviewed
▸KPI dashboard built + baseline metrics captured
▸Competitive tracking system activated
▸Social account audit: Arroyo IG 177K + all channels

✓ FOUNDATION LOCKED

Phase 2 · Days 31–60

Proof & Storefront

▸YouTube testing series: first 3 proof videos in production
▸UGC creator program launched: 10 seeded fitment creators
▸Category + fitment landing pages shipped (Arroyo)
▸American Roadstar brand identity — new homepage + hero images
▸Review harvesting engine live: Amazon, Discount Tire, TireRack
▸Dealer one-sheets: top 5 product categories printed + digital
▸Objection-handling scripts distributed to top dealer accounts
▸First 100 verified reviews across 3 hero SKUs

✓ STOREFRONT LIVE

Phase 3 · Days 61–90

Demand Ignition

▸Meta + TikTok paid campaigns LIVE: "Performance Without the Premium"
▸Google Search / PMax campaigns live: fitment + intent queries
▸Reddit seeding: r/cars, r/trucks, r/overlanding, r/4x4
▸Influencer + ambassador activations: 5 creators live
▸Competitor conquest ads targeting Falken + Milestar search terms
▸UHP campaign launched for Arroyo sport performance line
▸Off-road + A/T campaign launched for Tamarock line
▸First KPI review delivered to leadership

✓ DEMAND LIVE

Phase 4 · Days 91–120

Scale & SEMA Prep

▸SEMA strategy finalized: booth concept, media plan, creator roster
▸Dealer conquest: 10 new independent shop accounts onboarded
▸AI dealer portal: phase 1 build scoped + wireframes delivered
▸EV tire campaign launched: Tesla + EV fitment content live
▸500+ verified reviews across hero SKUs achieved
▸Month 4 performance report: full funnel analysis
▸Grassroots motorsport contingency program live
▸Q2 planning session: 12-month roadmap updated with live data

✓ SEMA READY + SCALE INITIATED

What gets measured

Brand Awareness LiftReview VelocityDealer Sell-ThroughPaid ROASOrganic Search RankSocial Engagement Rate

06 · Big Strategic Ideas

Ten campaigns. One master platform.

Master Platform

Performance Without the Premium

"The performance you feel. The price you don't fear."

★ Master Platform

The Tire People Underestimate

"Underestimated. Until the first corner."

Built for the Drive, Priced for Real Life

"Engineered for the road. Designed for your budget."

The Value Tire That Shows Up

"It shows up. So do we."

From Daily Driver to Weekend Warrior

"One set. Two lives."

Road Tested. Wallet Approved.

"Tested hard. Priced honest."

Proof Over Hype

"We don't make claims. We make tires you can test."

Quiet Power (EV)

"Built for the weight. Tuned for the silence."

Grip Money Can't Usually Buy

"Premium grip. Real-world price."

Built in California, Earned on the Road

"California roots. Real-world proof."

07 & 08 · Content + Dealer

Behave like a media company. Arm the channel.

The content engine

▸ YouTube tire tests (the proof bank)

▸ Short-form Reels / TikTok culture

▸ Comparison videos (wins search)

▸ UGC owner videos at scale

▸ Off-road testing & overlanding

▸ Wet-braking demos with numbers on screen

▸ EV range, noise, and Tesla fitment

▸ Truck + before/after build content

▸ Dealer testimonial videos

▸ Motorsport contingency clips

The dealer sell-through toolkit

▸ Dealer one-sheets per category

▸ Counter cards with QR-code video proof

▸ Objection-handling scripts

▸ Margin calculators (the real motivator)

▸ Comparison sheets (premium + value)

▸ Co-branded turnkey local ads

▸ Short sales-training modules

▸ Monthly dealer newsletter

▸ AI-powered dealer portal

▸ The "Why Arroyo / Why American Roadstar" deck

09 & 10 · Digital + AI

A full-funnel system, multiplied by AI.

Channels & jobs

Google Search / PMax — capture intent and fitment queries
Meta + TikTok — create demand; activate the 177K IG base
YouTube — convince with proof testing
Reddit — neutralize fear in r/cars, truck, EV
Marketplace SEO — win at point of sale
Dealer-locator + local — bridge to store traffic

AI force multipliers

Dealer support chatbot (24/7 fitment + warranty)
AI review monitoring across marketplaces
Competitor pricing + launch tracking
Creative testing — generate, score, scale winners
Content repurposing — one shoot, many cuts
Flagship: AI-powered dealer portal (Phase 4)

11 · Retainer

One retainer. Built to win the category.

Strategic Growth Retainer

Full Marketing Suite Partnership

All-inclusive. No tiers. No upsell. One mandate: own the lane.

$10,000/ month

✓Full Marketing Suite partnership (strategy · brand · content · paid · events · dealer · digital · AI)

✓Brand audit & positioning lock

✓Monthly content production

✓Managed Meta + Google + TikTok ads

✓Full dealer toolkit & co-op program

✓Grassroots ambassador & SEMA strategy

✓AI-powered review monitoring & creative testing

✓Weekly performance reports & monthly leadership review

✓Competitive intelligence tracking

✓30-60-90 day launch roadmap

Engage the Strategic Growth Retainer →

ROI Justification

One new national dealer account pays for 3+ months of this retainer.

A single regional chain adds it back inside 30 days. A SEMA media moment, a viral TikTok proof video, or a 4-point margin lift on a top-10 SKU each pay for the year.

What you get vs. an agency

▸ Boardroom-level strategist, not an account manager
▸ One throat to choke across brand, content, paid, dealer
▸ No 6-month onboarding tax
▸ 12-month mandate, month-to-month commitment

ROI · Pays for itself

3+months paid

One new national dealer account

ROI · Pays for itself

1month paid

One regional chain win

ROI · Pays for itself

12months paid

One SEMA / viral proof moment

$10K / month isn't a fee. It's math.

Recommended 90-day launch

Days 1–30 · Foundation

Positioning lock, "Why Arroyo / Why Roadstar" split, website + copy fixes, dashboard, 90-day calendar.

Days 31–60 · Proof & Storefront

Launch testing/UGC engine, ship category + fitment pages, stand up review-harvesting, ship dealer one-sheets.

Days 61–90 · Demand

Turn on paid social + search, launch "Performance Without the Premium," seed influencers, deliver first KPI review.

The Close

You have the distribution.
You have the product.
Let's build the brand.

Schedule the boardroom review Review the engagement tiers

Two Brands. One Unfair Advantage. Zero Excuses.

You're sitting on a major underdeveloped brand opportunity.

Eight disciplines. One integrated marketing suite.

The replacement tire market is quietly reshaping itself in our favor.

The role model: how Atturo built credibility without an ad budget.

The white space, in one line

Where the field sits — and where we enter.

The full competitive field

The category looks crowded. Up close, it's wide open.

The white space map

How we win the lane — brand by brand, channel by channel.

Five engagements. One repeatable playbook.

This isn't a turnaround. It's an activation.

A 12-month plan in four phases.

The first 120 days, on a single page.

Ten campaigns. One master platform.

Behave like a media company. Arm the channel.

The content engine

The dealer sell-through toolkit

A full-funnel system, multiplied by AI.

One retainer. Built to win the category.

You have the distribution.You have the product.Let's build the brand.

You have the distribution.
You have the product.
Let's build the brand.